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The Ultimate SEO Trends for 2022

Read the latest stats and trends for everything SEO in 2022. We have summarised 65 of the hottest SEO and digital marketing trends that we’re seeing in 2022.

Chris Sears
May 4, 2022

Search Engine Stats

68%

68% of online searches begin with Google or another search engine.

50%

Roughly 50% of “near me” keywords on Google result in a store visit.

70k

There are 70,000 searches on Google made every second of every day.

92%

Google holds 92% of the search engine market.

8%

8% of all Google searches are queries as questions.

44%

Search engines have dominated the internet with 44% advertising share.

46%

46% of product searches started with Google.

3.4%

3.4% of clicks on Google resulted in a click on paid ads.

60%

Mobile devices make up 60% of all searches on Google.

20%

Of all searches on Google are brand new and have not been seen before.

3.5b

Google receives 3.5 billion searches per day on average.

52%

Google Maps app was accessed by 52% of mobile audiences in the US.

SEO Stats

14.6%

SEO leads have a 14.6% close rate.

70%

70% of markets say SEO is better for generating sales than PPC advertising.

75%

75% of people never look past the first page of Google.

103%

If your landing pages take an extra 2 seconds to load, your bounce rate can increase 103%

75%

70%-80% of people ignore the ads listings on Google when shopping online.

10x

The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.

30.8%

On average, moving up 1 spot in the search results will increase CTR by 30.8%.

53%

53% of all website traffic comes from organic search.

0.78%

0.78% of Google searchers click on results from the 2nd page.

1,000%

SEO drives 1,000% more traffic than organic social media.

69%

69% of all searches on Google contain four words or more.

60%

60% of marketers say that inbound is their highest quality source of leads.

Content Marketing Stats

47%

47% of buyers will view 3-5 pieces of content before engaging a company.

82%

82% of marketers have reported actively using content in 2022.

13x

Marketers who put an emphasis on blogging are 13x more likely to see a positive ROI from their efforts

90%

Over 90% of B2B marketers believe the pandemic would have a long-term effect on their content marketing.

87%

87% of companies have utilised content marketing for brand awareness purposes.

69%

69% of marketers reported that content they created was for top-of-funnel lead capturing.

60%

Podcasts have seen a 60% growth over a 3 year period in the US and globally.

36%

36% of marketers said Facebook and LinkedIn is the most effective social media channel for content distribution.

86%

In 2022, 86% of businesses use video as a marketing tool.

4.4m

Over 4.4 million blog posts are published daily.

Video

Video is now the most used form of content marketing in 2022, overtaking blogging and infographics.

40%

40% of companies state that video is their highest ROI form of content

Blogging Stats

1,269

The average blog post contains 1,269 words according to latest studies.

4hrs

It takes writers an average of 3 hours and 55 minutes to write a blog post.

55%

Websites that have a blog attract 55% more traffic

6-13

Blog titles containing 6-13 words generate the most traffic according to hubspot stats.

36%

36% of readers prefer articles with numbers in the headline.

50%

Half of bloggers who produce long-form content report seeing strong content marketing results.

94%

Blog articles that contain relevant images receive 94% more views than posts without images.

90%

90% of bloggers include at least one image in their posts.

34%

of bloggers say they experience strong results after including videos in blog posts.

67%

On average, companies who blog produce 67% more leads per month.

3.5x

Blogs with over 3,000 words receive 3.5x more backlinks.

106%

Updating old articles can increase traffic by 106%.

Link Building Stats

92%

92% of marketers believe that links will still be ranking factors in the Google algorithm after 5 years.

13%

13% of SEO specialists agree that link building is the most valuable Search Engine Optimisation tactic.

41%

41% of Search Engine Experts consider link building the most difficult part of SEO.

46%

of digital marketing specialists spend over $10,000 yearly on link building.

3.8x

Usually, the highest-ranking site has 3.8x more backlinks compared to positions 2-10.

42%

42% of Search Specialists spend the same amount of time building external and internal links.

90%

of marketers use content as their main strategy to acquire the majority of their backlinks.

eCommerce statistics 2023

7 SEO Tips for eCommerce Stores

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Launch North is a full-service digital marketing agency based in Brisbane, Australia.

We offer bespoke solutions for SEO, PPC, social media marketing, content marketing, and web design & development for a wide range of industries including legal, trades, building, professional services, finance, software, retail, travel, hospitality, IT and more..

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5.0

Based on 11 reviews

Launch North - Digital Marketing Brisbane

5.0

Susanne Rea

07:02 26 Apr 24

Thank you Launch North! Chris went beyond the call of duty to assist me with my social media requirements. I highly recommend!

Brad Sears

05:20 31 Dec 23

Thankyou North LaunchWe would like to extend our deepest gratitude for the incredible support and assistance for setting up Chalawan thai massage website and facilitating communication with our clients. Your expertise in seo has truly had an impact on our business growth and reaching new clientsThank you, Launch North / Chris.SGreatly appreciatedChalawan Thai MassageWest End

Dan Keighran

21:37 31 May 22

Chris provides a professional service and quick turnaround. I would highly recommend.

Adam1

00:59 09 May 22

Fantastic team to work with extensive knowledge on SEO and advancing company brand.

Chris Higgins

02:43 08 Apr 22

The team a Launch North are professional, efficient and simply get the job done. Thanks LN Team.

David Wright

06:17 31 Mar 22

Chris has reinvented how we view social media and google. He has taken us from zero to Hero in 5 months.Way beyond my wildest dreams. Thank you so much Chris and Team.

Jeremy Paterson

06:27 30 Mar 22

From the moment I met with Chris, nothing was too much trouble. The website and content was completed in a timely fashion to the specifications I required. I would have no hesitation in recommending Chris and his team and looking forward to working closely with them in the coming months and reaping the rewards due to their marketing know how and experience.

Eugene Bradshaw

09:59 20 Sep 21

Chris at Launch North is extremely helpful, I have been working with him for a few months now and I have seen an increase in sales since I started. He checks in daily and gives great advice which is very helpful.

Timothy King

07:13 11 Aug 21

Chris' experience in web design has helped our pages to be clearer, easier to follow and definitely more organised. Thanks Chris.

Bryon Hill

08:52 04 Aug 21

Since engaging Launch North in early 2021, Chris and his team have redesigned the way that we approach marketing and vastly improved our web presence as a recruitment software provider of 26 years, their ability to understand what I was trying to achieve having not really spent very much time on marketing before was more than I could possibly of imagined.My company now has a much more professional and fit for purpose presence in our own industry, our web rankings have improved to the point that on some of the best searches for my industry keywords we are already on page 1 of google (from page 9 and higher) and many people have complimented me on the new fresh image that we are trying to put across including our new website.I am working with Launch North on improving our social media presence and their ability to come up with amazing content for blogs and posts has been truly outstanding. I am able to contact them at almost any time and on a couple of occasions I have had need of them last minute with projects and they have always come through for me.I would highly recommend to anyone.Brian HillRDB Now PTY Ltd

Mick Ivan

23:22 21 Apr 21

I worked with Chris at launch north, he has been doing all of my seo and google adds for my business as well as website etc. As a stonemason I’m now getting more enquiry than ever before as we are at the top of first page for many of our key words to do with our business. Highly recommend his company and the person himself. Great service, very professional and easy to deal with.

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